Air France has announced the name of its new lower-cost airline “Joon” aiming at young generations after securing the backing of its pilots.
Joon is “especially aimed at a young working clientele, the millennials (18 to 35 year-olds), whose lifestyles revolve around digital technology”, Air France said in a statement, without elaborating on what new technology would be deployed.The name was chosen “to illustrate a positive state of mind”, it added.
Joon is aimed at helping Air France compete with the increasingly intense competition from budget European carriers such as Easyjet and Gulf airlines such as Emirates.
However, the airline stated that “Joon will not be a low-cost airline as it will offer original products and services that reflect those of Air France’’ and it will start out providing medium-haul services before breaking into the long-haul market in 2018.
With its list of destinations and prices set to be revealed in September, Joon will welcome aboard its first passengers in the autumn.
The pilots agreed to the launch of the new airline on the condition they would receive the same pay and conditions. They were initially hostile to the plan, fearing they would be forced to accept lower wages, but with a last week’s agreement came the end of seven months of negotiations on a new cost-cutting deal.
Air France-KLM CEO Jean-Marc Janaillac said the agreement was a “balanced compromise that serves the interest of the company and all its employees.”